Director of Marketing for Home and Community Based Services
WesleyLife 

WesleyLife currently has a position available for a Director of Marketing for Home and Community Based Services.  WesleyLife's mission is providing retirement services to people of all faiths in a Christian caring way, promoting independence and an active lifestyle. Our story is steeped in tradition that bears testimony to our values of community, quality, dignity, integrity and stewardship. Thousands of seniors live fuller, richer lives in their retirement years thanks to innovative thinking and planning by WesleyLife.  

The Director of Marketing for Home and Community Based Services will develop and oversee the marketing, public relations and community education activities for the purpose of promoting Community Based services to all providers, beneficiaries and the public.  This position is responsible for effectively developing initiatives and providing sales and marketing leadership to Community Liaison Staff to meet or exceed all growth and development targets.  The right candidate will actively establish and maintain market awareness, as well as professional relationships with referral sources, including physicians, nursing homes, assisted living facilities and hospital personnel.  The Director will also identify new business opportunities, acquire new business accounts and increase our relationship with existing key accounts, resulting in an increase in business in accordance with the WesleyLife business plan and budget.    

Our ideal candidate will have prior experience in home health care and/or hospice marketing with a minimum of a bachelors degree in Marketing or related Health or Community Services field.   Three years direct customer sales experience is expected with a track record of meeting or exceeding sales performance goals.  Candidates must demonstrate the ability to interact with a wide range of home health, hospice and private duty customers, including consumers, regulatory agencies, health care institutions, referral sources, and community organizations and demonstrate excellent verbal and written communication as well as exceptional presentation skills.  

To apply, please send your cover letter and resume along with your salary requirements to:  Kristy VanDerWiel, VP of Human Resources for WesleyLife at kvanderwiel@wesleylife.org.